With any level of activity on Twitter, I'm sure you've realised that a handful of accounts are verified.
What does this mean? They gave that blue tick next to their name that says…this is the real deal! I am who I say I am! But, how do you get your business verified…and why does it exist!
It doesn't take an expert to conclude that those whom have their accounts verified are often celebrities or big corporations who are at risk of being impersonated and having a whole bunch of fake accounts floating around on the internet…this means that the tick of approval is necessary for the public to distinguish what is real and what isn't. If your business is in risk of this happening…you're already on the way.
But, in saying so…for many small businesses this is extremely unlikely, however that does not mean that you should create fake accounts in order to have yours verified! All in all, build your brand, be active on Twitter and focus on positively improving your business…don't spend time worrying about being verified on Twitter and fall into the trap of publicly campaigning for verification or attempting to seem as though you have the tick of approval…it will only leave your business worse off.
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