Pinterest

Pinterest is a platform focused on visual content rather than text. Often used by industries such as photography, fashion and interior design where the visual element can more effectively portray the product than a slab of text could. Pinterest allows members to search by topic and record 'pins' they like on different boards. For example someone who is looking to revamp their home may search for interior design styles and save those which they like to their "redecorate" pinboard.

For businesses Pinterest provides an opportunity to engage with their customers in a fun way through photos which represent their product, but are not necessarily sales focused. It is a good way to build branding and a company culture. But, what are the other advantages? Images grab attention, particularly in industries where visual representations are more accurate. For a fashion brand, an image of clothing is more enticing for a consumer that the text "new stock arrived". It also breaks up your social media platforms and opens your organisation up to another group of individuals…increasing your overall brand reach.

For organisations it is also a relatively easy platform to operate on. You can easily have a folder of images ready to go for pinterest, which a staff member simply posts at certain times. There is less chance of error when posting an image alone, comparative to when text must be written, reviewed and attached to posts on other platforms.