Monday, 4 May 2015

#beanieforbraincancer

This new campaign as launched by Carrie Bickmore at the TV week Logies last night is a prime example of how social media marketing can be used for a good cause.

Bickmore requested that everyone on television today wear a beanie, and people wherever they may be today do the same and post a photo on social media with the hashtag beanie for brain cancer.

The campaign has 1333 posts on Instagram today alone.


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