What is the optimum Platform mix?

When faced with the decision of which platforms to be present on, many businesses fall into the trap of feeling like they need to be everywhere to be successful on social media. The fact is, this is not true. Each business is different and so too are the platforms which are relevant to their business. An accounting firm is likely to only need to be present on Facebook, in comparison which a Fashion brand who engages heavily on Instagram, Facebook, Blogger and Pinterest. It is important to carefully evaluate which platforms will suit you and tailor them to your business activity. At the end of the day it is more beneficial to your business to effectively use one platform and gain traction with it, than spread your resources thin operating on 5 different platforms and consequently not be successful on any of them. Work out the best way to get bang for your buck!