April Fool!

April Fool's day is an excellent time for marketer's particularly those on social media, to let their hair down. It is a chance to create and associate a sense of fun and humour with your brand, and get people talking about you on social media.

However, every year there are a whole bunch of brands who get it right…and another group who get it oh so wrong! So what are the most important things to remember? The first is to have fun! Be clever, innovative and place an emphasis on humour. But…don't do anything that could offend people…if it's a sensitive issue or you have to second guess it…chances are you shouldn't be doing it! Before posting anything consider that this stunt could create enormous exposure for your brand…will you be happy for the world to view your brand in light of this April fool if it goes viral? If the answer is yes, then you're on the right track!

Here's a great example that YouTube implemented back in 2013!