The Ice Bucket Challenge was a movement which was started in order to raise funds for Motor Neuron Disease. It had people all over the world sharing, hashtaging and posting videos on all forms of social media where they would nominate someone else to take the challenge. It was so widespread that even celebrities got involved. They ended up raising over 115 million for research! Below is an example!
Friday, 10 April 2015
Ice Bucket Challenge
I can almost say without a doubt that this was one of the best social media marketing stunts of all time.
The Ice Bucket Challenge was a movement which was started in order to raise funds for Motor Neuron Disease. It had people all over the world sharing, hashtaging and posting videos on all forms of social media where they would nominate someone else to take the challenge. It was so widespread that even celebrities got involved. They ended up raising over 115 million for research! Below is an example!
The Ice Bucket Challenge was a movement which was started in order to raise funds for Motor Neuron Disease. It had people all over the world sharing, hashtaging and posting videos on all forms of social media where they would nominate someone else to take the challenge. It was so widespread that even celebrities got involved. They ended up raising over 115 million for research! Below is an example!
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