It is definitely used by celebrities…they go for the take a look at what I get up to angle, come and see what I really do all day every day - although, I'm really not even sure how accurate this is. Even a snap chat is only what they want you to view to upkeep their image, not what is really going on in their day. But…is this a new form of social media marketing for businesses?
I think it depends…
For some businesses in say the fashion industry, their fans are likely to be interested in their daily activity. The new stock that's arrived, sourcing fabrics, fashion parades etc - all very interesting to their fans. An accounting firm on the other hand, their daily activities are probably not quite as intriguing and transferrable into snap chat. As such, it heavily depends on the nature of your business, client base and target audience as to whether snap chat may fit into your social media marketing strategy. But, is it as translucent and effective as other platforms such as Twitter, Instagram and Facebook…not yet! But, popularity of use in this way may make a dramatic improvement.
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