I can safely say that Coca-Cola is one of the best corporations when it comes to marketing. The life and energy that they manage to capture and directly associate with their product is incredible and the share a coke campaign that they released not too long ago was an amazing example of how their brand is still such a successful phenomenon.
The share a coke campaign involved coke bottles having names on them. Not only did this cause a flurry on social media, by both consumers and coke themselves. It also had everyone talking about coke and going on a search to get their hands on their very own personally named coke. Below are some examples of how this worked on various social platforms.
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