Just recently I've come across several business pages which do not have much activity. Obviously started in the hopes of effectively executing social media, the pages have come off track somewhere along the way and stopped posting altogether, or now only post very sporadically. Which posed the question…is a lack of posts more tarnishing to your business than a page which posts consistently and has few followers?
I think this one could be argued either way, and is quite a good topic for discussion. But, I think abandoning the ship may be more detrimental. If I come across a business page and see that they're jumped on and off the social media bandwagon, it gets me thinking about a lack of resources. Do they not have the time to post? Do they not know what to post, or how to post it? For me it sort of ruins the image I have of the business. If you're not ready to throw yourself into social media, maybe it's better to delay sign up until you are, and you're ready to push the platform to your clients.
But, in the same way. Is it a waste of time and resources if you've got someone expending reasonable effort on a social media platform, with seemingly little return. It certainly seems that way, doesn't it. In saying so, there are so many small initiatives that businesses can use to push their social media platforms, so I find it highly unlikely that with use of a small few tips and tricks they wouldn't find some benefit from consistent use of platforms.
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