For many businesses, social media and the online revolution hit after they were already well and truly up and running. They had been operating and communicating with their customer base, and using many other forms of advertising…this made it very difficult to get into the guts of developing an effective strategy and making the switch, outside of the normal advertising mediums.
There are a few simple ways to kickstart your footprint online as an existing business. One of the easiest ways is to position your social media platform links on your website and emails. This subtly alerts those with whom you are communicating that you are active on these platforms, and often helps to grow your database with your existing customers. Another good way is to place these platforms on your business card, again achieving the same purpose. Depending on the scope and focus of your business it may also be appropriate to inform customers of your new platform's directly, but providing them with an incentive. For example, as a clothing store you may encourage shoppers to follow your new Instagram account by mentioning to buyers in store that you have a new Instagram account where all the new stock is uploaded…you are then giving these buyers an incentive to follow the page.
No comments:
Post a Comment